High-street retailer M&S has announced four recycling partnerships with UK local authorities to help councils collect an additional 60,000 tonnes of recyclable material per year by 2015.
The announcement comes as part of the M&S Plan A eco-initiative and is set to significantly increase kerbside recycling in the four partnership areas.
The first partnership is with Somerset County Council’s Waste Partnership which manages waste and recycling on behalf of five borough and district councils within the county. M&S will invest £1.25 million over five years which will allow Somerset Waste Partnership to add plastics and cardboard to its current recycling collection.
“This is a pioneering project that we believe will change the face of recycling in the UK,” said M&S head of packaging Dr Helene Roberts. “Since the launch of Plan A in 2007 we’ve been on a journey to make our packaging more sustainable.”
Three other similar local authority partnerships will be announced later this year, including Kent Waste Partnership. These partnerships will help to deliver ‘closed loop’ recycling as they will help to ensure that approximately 15,000 tonnes of packaging waste will be diverted back into food packaging and reused by M&S.
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